LITTLETON CHEVROLET BUSINESS SPOTLIGHT —Curated with Love: Discovering “Brown Paper Packages” in Bethlehem, NH

Jan 20, 2026

If you’ve taken a stroll down Main Street in Bethlehem lately, you might have noticed a charming new addition to the town’s eclectic storefronts. Brown Paper Packages, located at 2053 Main Street, officially opened its doors in December 2024, and it has quickly become a local and visitor favorite for anyone looking for that “just right” gift.

Founded by Alyssa Schoenfeld—the entrepreneur behind the successful Bites of Boston Food Tours—this boutique is more than just a retail shop; it’s a celebration of craftsmanship, community, and the art of giving.

From Food Tours to Gift Boxes

Alyssa’s journey to Bethlehem is a story of resilience. When the pandemic halted her food tour business in Boston, she pivoted to creating curated gift boxes that featured local makers. What started as a way to support fellow small business owners during a crisis blossomed into a passion for product curation.

After moving to the North Country with her husband, Mike, Alyssa found the perfect brick-and-mortar home for her brand. The shop reflects her personal philosophy: “Everything in the store is something that I would either use, eat, or decorate my own house with.”

What’s Inside the Package?

The shop specializes in goods from small-batch makers, with a heavy emphasis on women-owned businesses throughout New England. When you walk in, you’ll find:

Handmade Ornaments: From White Mountain hikers to ceramic New Hampshire shapes, these are perfect for locals and visitors alike.
Artisan Home Goods: Think hand-poured candles, luxe soaps, and unique pottery.
Curated Gift Boxes: Alyssa’s signature service. You can choose from pre-assembled collections or work with the staff to build a custom box that is—true to the name—tied up with string.
Local Edibles: A nod to her foodie roots, featuring treats you won’t find in a typical grocery aisle.

A Meaningful Addition to Main Street

What makes Brown Paper Packages stand out is its commitment to storytelling. Many of the artisans featured don’t have their own storefronts, and Alyssa takes pride in giving their work a platform. It fits perfectly into Bethlehem’s “Small Acts Community” spirit, offering a warm, welcoming space where every item has a face and a story behind it.

Whether you’re shopping for a birthday, a housewarming gift, or just a little something to brighten your own home, this shop makes the experience feel personal and intentional.

Plan Your Visit

Location: 2053 Main Street, Bethlehem, NH
Current Hours: Thursday–Saturday (11 AM – 6 PM), Sunday (11 AM – 4 PM), and Monday (11 AM – 4 PM).

Bethlehem, NH is a growing town with so many more unique and cool businesses. Take a stroll down the Main Street and not only check out Brown Paper Packages (https://www.facebook.com/brownpaperpackages.nh) but check out all of the other business that make Bethlehem very special.

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