Here at Littleton Chevrolet, 1992 was a landmark year—it’s when we first opened our doors! As we were getting started, a unique brand was making its mark on the automotive world: Geo and we sold a ton of them.
Ever wonder what the Geo lineup was all about? Geo was a sub-brand of Chevrolet, introduced by General Motors to compete with the growing popularity of small, affordable, and fuel-efficient imported cars. The idea was to combine the trusted Chevrolet dealer network with vehicles built in partnership with Japanese automakers like Suzuki, Toyota, and Isuzu.
For its customers, the Geo lineup offered a new kind of vehicle with a focus on reliability and value. In 1992, the lineup included the famously fuel-efficient Geo Metro, the versatile Geo Prizm (a rebadged Toyota Corolla), the sporty Geo Storm, and the rugged little Geo Tracker SUV. These cars provided a great option for people looking for a dependable and economical ride.
The Geo brand was a fascinating experiment that lasted for about a decade, from 1989 until it was absorbed back into the Chevrolet brand after the 1997 model year. Though the Geo nameplate disappeared, many of the models, like the Metro, Prizm, and Tracker, lived on for a few more years as Chevrolets.


